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The following article
was reprinted from Vacation
Ownership magazine, Winter 2004.
CONDO
HOTELS: OWNERSHIP, LUXURY AND APPRECIATON
A TREND WORTH WATCHING
by Joel Greene
What could be more perfect
than owning a luxury vacation home at a world class
resort and receiving rent revenue whenever you're
not using it? Condo hotels are the newest
trend in vacation home ownership. Live in it when you're there;
rent it out when you are not.
So how
do condo-hotels differ from owning a traditional vacation
apartment or condominium?
These are not your typical second homes. They are fabulously-furnished
condominium suites in some of the most famous hotels
and resorts around the country. The properties are usually
large, high-rise, luxury hotels. Prices can range from $250,000
to over $1 million for prime properties.
When condo-hotel
unit owners are not using their units, they have the
option of putting the unit into the hotel's rental
program. This is what makes the program
so attractive. While the developer doesn't guarantee
the rental of the unit, by capitalizing on a hotel's
name recognition, advertising, national affiliations,
centralized reservation system and management expertise,
unit owners typically receive a higher level of rental
income than they would from a traditional vacation
home.
As part
of the rental agreement, the hotel pays for most operating
expenses such as housekeeping, administrative and
marketing. The condo-hotel owner typically
pays for real estate taxes, insurance and capital
improvements.
Condo-hotel
buildings are usually large, high-rise, luxury hotels
operated by big names such as Four Seasons, Ritz-Carlton,
Sonesta, Starwood, Hilton, and Rosewood.
Each condo-hotel unit is sold to individual
investors who may use their unit for a specified amount
of time, and when not used the investor has the option
of placing it into an organized rental program.
Rental revenue is shared with the operator and helps
defray the unit owner's expenses.
Sometimes
condo-hotels are called "hybrid" because they combine
an investment with second home or vacation home property.
These
types of developments can offer enhanced financial
returns when owners choose to place their units in
a rental program. The revenue from being in
an organized rental program may help defray the owner's
expenses. During periods in which owners
are not utilizing their units, the hotel operator
manages the condo-hotel.
Unit owners
are more likely to receive a higher level of rental
income by being in a rental program with a recognized
professional operator because of the hotel's national
affiliation, its reservation system, brand recognition,
and management expertise.
The original
developer intends to sell the units; thus, features
are generally added to enhance the appeal of units
to potential buyers.
These include hotel features like spas, health
and fitness centers, business centers and other amenities.
Many potential
owners shy away from purchasing a condominium because
they may not have as much use of it as they would
like. As a result, the absentee unit owners shutter
their units for extended periods. Although some unit
owners seek to rent their apartments through local
realtors, many do not, either because of the effort
involved or the fear that the unit will not be available
when they want to use it. The condo-hotel is suggested
as the solution to this dilemma, giving unit owners
a convenient way of managing the rental, yet insuring
that the unit can be available when needed by the
owner.
As an
added incentive, many developments offer an expanded
array of hotel services that are available to owners
when they are in residence.
This could include the availability of valet,
concierge and maid service.
Most condo-hotels
are located in seasonal resort areas. South Florida is one of the
country's hottest markets with world-famous resorts
like the Fontainebleau, the Ritz-Carlton Key Biscayne,
Trump International and Four Seasons leading the way.
Who's
buying a condo-hotel unit?
The answer, in a nutshell, is everyone. That is, vacationers who appreciate
the many wonderful amenities available at luxury resorts
and investors who recognize the appreciation potential
of a revenue-generating vacation home. That appeal isn't limited
to U.S. buyers.
The concept of condo-hotels has received international
attention with buyers from Latin America and Europe
competing with Americans for the best properties.
Most condo-hotel
units are purchased directly from the developer with
or without the assistance of a real estate broker. Because the inventory is limited,
condo-hotel units have been selling at lightning speed,
and prices have been steadily climbing as word spreads
about their investment potential.
When it
comes to the resale market, right now, nobody is selling. Because the concept is so
new, the resale market has yet to develop. There are slim pickings for
anyone hoping to happen upon a steal. Most buyers are hanging on
to their units, content to enjoy their luxury vacation
homes while watching the value of their investment
appreciate.
Condo-hotels
have tremendous investment appeal in today's market
because of low interest rates and a risky stock market
that has investors looking for safer alternatives.
U.S. lenders have been readily making loans
on condo-hotels, both to domestic as well as international
buyers. Investors who take the condo-hotel
plunge can enjoy al the amenities of vacationing in
a first-class resort while watching their unit's value
significantly appreciate.
The best
way to find out about condo hotel properties is to
locate a real estate broker who specializes in the
field or to call some of your favorite resorts to
see if they have a condo-hotel program.
The condo-hotel
concept has appealed to Latin American (Colombia,
Venezuela, Brazil and Argentina), European and North
American buyers.
Condo-hotels are often described by the term
"apartotel."
Four years
ago, Latin Americans flocked to buy units in the city's
first condo-hotel, the 172-unit Mutiny in Coconut
Grove. The demand was so strong that
the developer built a second building, the 224-unit
Mutiny Park, managed by Sonesta International Hotels
as a luxury resort.
Another
success story is The Ritz-Carlton Key Biscayne. Located five miles from Downtown
Miami, it opened in mid-2000. Its 188 condo-hotel
units in the 13-story beachfront resort and spa sold
out a year before completion.
The condo-hotel units in The Ritz-Carlton have
steadily increased in value each year.
Today,
there are more than 20 condo-hotel buildings in South
Florida, with more on the way.
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